A word about your ideal customer

Imagine your customer as a hiker setting out on a journey through challenging terrain. Your course is the map they rely on to navigate their path successfully. Without the right guidance (the map), they may get lost or struggle to reach their destination.

In this lesson, our goal is to craft a map that precisely matches the needs of our hikers. We want to ensure they have the best tools and guidance to conquer their challenges and reach their goals.

Creating this optimal map is an iterative process. Just like a cartographer revises and improves their maps over time, we must continually refine our course material based on feedback and evolving needs.

As you guide your hikers along their journey, it's crucial to listen attentively to their experiences and suggestions. By establishing a feedback loop, we can gather valuable insights to enhance our map and make it more effective for future hikers.

Your initial participants are like the pioneers who test out the newly drawn map. Their feedback helps us refine it, making it more accurate and helpful for future travelers. Even if you haven't identified your full audience yet, starting with a small group of friends and family allows you to gather initial feedback and gradually expand your reach.

Remember, just like a well-crafted map, your course will evolve and improve with each iteration. With dedication and adaptability, you can ensure that every hiker who follows your map reaches their destination successfully.

xx Katrin